If you're operating a BnB or short-let in Pakistan and you've ever wondered "am I charging too much, or way too little?" — this is for you. We pulled data from publicly listed Pakistani properties on Airbnb and Booking.com, plus anonymized data from operators we've interviewed, to put together a benchmark you can actually use.
Quick note on methodology: this isn't a peer-reviewed academic study. It's a directional benchmark from ~340 publicly visible Pakistani listings observed across early 2026, plus operator-reported numbers from another ~30 properties. Treat the numbers as "in the right neighbourhood" rather than "exact to the rupee."
National median rate: PKR 7,200/night
That's the median across all property types and cities. The mean is higher (PKR 8,900) because a small number of premium Karachi and Islamabad listings pull the average up. Most operators are sitting at PKR 5,500 to PKR 9,500 — that's the meaty middle.
By city
Big differences by market. Pricing here is for a "standard" 1-bedroom or studio short-let — adjust upward for 2BR+, premium furnishings, or central locations.
Karachi
- Median nightly rate: PKR 8,400
- Median occupancy: 71%
- Premium areas: Clifton, DHA Phase 5–8, Bath Island
- Sweet spot: Modern 1BR in DHA at PKR 7,500–9,000 with strong photos and quick check-in
Lahore
- Median nightly rate: PKR 7,800
- Median occupancy: 73%
- Premium areas: DHA Phase 5–7, Gulberg, Cantt
- Sweet spot: 2BR apartments in Gulberg at PKR 9,000–11,000 — strong demand from corporate and family travellers
Islamabad / Rawalpindi
- Median nightly rate: PKR 8,200
- Median occupancy: 65%
- Premium areas: F-6, F-7, F-8 sectors; E-7 for premium
- Sweet spot: Studios in F-7 at PKR 7,500 — high government and diplomat traveller volume
Murree / Galiyat
- Median nightly rate: PKR 6,500 (off-season) → PKR 14,000 (peak summer)
- Median occupancy: 58% annual, but 95%+ June–August
- Sweet spot: Cabin or cottage with view, dynamic pricing essential — same property can do PKR 5,500 in February and PKR 18,000 over Eid
Hunza / Skardu / Northern
- Median nightly rate: PKR 8,500 (summer), PKR 5,000 (winter)
- Median occupancy: 52% annual, heavily seasonal
- Sweet spot: Guesthouses with strong reviews and reliable staff at PKR 9,000–12,000 in May–September
If your nightly rate is in the bottom quartile for your city and property type, you're probably leaving 20–30% on the table. If you're in the top quartile, your occupancy needs to back it up — otherwise your RevPAR will lag.
The metric that actually matters: RevPAR
Nightly rate is what you charge. Occupancy is what you fill. RevPAR — revenue per available room per night — is what you actually earn, and it's the only number that lets you compare apples to apples.
RevPAR formula: (Total revenue / nights available). Or: (Nightly rate × Occupancy %).
Example: A property at PKR 8,000/night with 70% occupancy = PKR 5,600 RevPAR. A property at PKR 10,000/night with 50% occupancy = PKR 5,000 RevPAR. The cheaper property is actually earning more per available night.
Seasonality patterns to plan around
Karachi & Lahore
Most consistent year-round demand. Slight dip in May–July (heat) and December (low travel). Spike during corporate event seasons and weekends.
Islamabad
Surge during budget season (May–June), heavy international visitor flow Oct–Mar, summer dip.
Murree, Galiyat, Northern areas
Brutal seasonality. June–August is your year. Eid weekends double or triple normal rates. Winter (Dec–Feb) is dead unless you're targeting snow tourism — then it's a different surge.
Across all cities
Eid-ul-Fitr and Eid-ul-Azha drive 30–60% rate premiums. Long weekends matter — Pakistan Day, Independence Day, Iqbal Day all create 3-night booking surges. Plan minimum-stay rules around these.
Your pricing rules of thumb
Based on what high-performers across our benchmark do consistently:
- Weekend premium: 15–25% over weekday rate
- Long weekend / holiday premium: 30–60%
- Last-minute discount (within 7 days, dates still empty): 10–15%
- Long-stay discount (5+ nights): 5–10%
- Min-stay rules: 2 nights for weekends, 3 nights for long weekends and Eid
- Annual rate review: at least quarterly. Properties that never adjust prices underperform by 12–18% on RevPAR.
"I was running my Lahore 2BR at PKR 7,500 flat, all year, no rules. Once we put weekend premiums and last-minute discounts in place, my RevPAR jumped from PKR 5,200 to PKR 6,800 in 90 days — same property, same furnishings, same listing photos." — Composite of operator interviews, Lahore 2024–25.
What's coming
We're going to update this benchmark every six months as we onboard more Propra customers — the data gets sharper the more properties we observe directly. If you'd like the next update sent to you the day it's published, subscribe to the Propra Operator Brief.
And if you'd like a benchmark report specific to your city and property type, book a demo. We'll prep one before your call so you can see exactly where your pricing sits relative to comparable properties.